Differentiation is one of the most effective competitive strategies. Innovation is the only way leads to differentiation. To control the trial-and-error cost, started with clients’ unmet needs, and get clients’ feedback using the MVP before massive production will increase the chances of success.

“Design thinking” is an innovation methodology developed by IDEO and HPI School of Design Thinking at Potsdam University in Germany, which combines real problem solving and innovation challenges, help business organizations to re-establish customer-centric mindset and accelerate the innovation progress.